" Generation Z music situation"

October 18 (tue)


Yui Yamaguchi, who is active in both the music industry and the marketing industry, explains how Generation Z approaches music along the customer journey. While analyzing what kind of music Generation Z seeks, where they encounter such music, how they share it, and how they become fans, we will reveal the music situation of Generation Z.

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Yui Yamaguchi /Composer , Music Producer , Marketing Planner